Leading in plus fashion brand, Marina Rinaldi was founded in Reggio Emilia in 1980, a pioneering project for its time, a company which for the first time in history created a range of clothing designed for a wide range of sizes, with particular attention to softer silhouettes. Marina Rinaldi takes its name from the great grandmother of Achille Maramotti who initially founded fashion label MaxMara.The principle of Marina Rinaldi is so underpinning that it has eliminated the word “size” from its brand. “Way of life” is the word choice to describe Marina Rinaldi fashion – therefore less about measurement, more about style.