Founded in 1951 by Achille Maramotti in the Italian city of Reggio Emilia, MaxMara today is one of the most prestigious Italian international fashion houses, recognised worldwide as the forerunner of modern ready-to-wear: "haute de gamme" women's clothing produced using excellent industrial processes. Max Mara collection is dedicated to glamour chic women who enjoy rediscovering a refined yet dynamic and practical look in everyday life. Symbolic for impeccable silhouettes with a timeless sensibility and constructed from the most luxurious fabrics, Max Mara is revered for the classification of the coat, sharp suiting and accessories. Iconic pieces of MaxMara become an heirloom item like 101801, Manuela and Rialto; the latest is Teddy coat, which has grabbed attention all over the globe.